Speakers


Vivian Yeh




 

21 years of digital marketing, digital transformation experience. Started from New York, Taipei and Hong Kong and arrived Shanghai, China since 13 years ago. Vivian Yeh expertise on thought leadership and driving innovations in the areas of digital strategy, consumer engagement and advanced media solutions for global clients throughout her career. As VP of Digital and Marketing in Accor Hotels Group, She is leading the digital transformation through Brand Marketing, Loyalty and Partnership, Started in a little city call Poitiers in France as restaurant trainee and later on quickly moved on to Paris to work in some respectable organisation such as ”Chez Francis” or “La Coupole”.
After spending few years in Paris, England look to the be the next place to be, having worked for Sir Terence Conrad in Mezzo and Guaglinos, London was a great city to gain experience in the 90’s. Manchester then became a trendy place were I decided to go and work along side a great chef called
Jason Atherton at Mash & Air restaurant, eBusiness and Digital Marketing. To create seamless touch-point engagement in the consumer journey in hospitality. While in Med Johnson Nutrition (China) Ltd, she focused on accelerating the company’s consumer digital engagement business by enlarging its digital talent pool & capabilities and enhancing the company’s marketing directions. Her in- depth understanding of consumer digital behavior & insight enable her to leverage right solution to optimize digital engagement & communication to deliver company’s marketing strategies. Vivian is also very swift in response to latest technological innovations and making adaptive & appropriate marketing solutions Vivian holds an MBA degree Binghamton University and has a successful track record as being clients such as Mead Johnson, ABinBev, American Express and being consultant in ISOBAR, WWWins helping client such as Coca Cola, P&G, Reebok, PUMA, HSBC, Toyota to grow their business in Greater China.